A trademark assignment is a document used to transfer rights to a trademark (i.e. logo, name or symbol) to a new owner, creditor or even in the context of the liquidation of other contractual negotiations. An assignment may either have all the rights attached to a trademark or be limited in one way or another. Brand licensing agreements are very different in length and subtleties. Although many licenses have a similar structure, each license contains different details and clauses based on the products or services granted. While it is more common to license brands as service marks, licensing agreements may include products or services. In addition, licensing agreements are often federally registered trademarks, but unregistered trademarks may also be licenses. As far as registration is concerned, some countries retain the legal obligation to cover licensing agreements. The United States does not require a trademark license from the United States Patent trademark Office.
Parties – Intellectual Property – Identify the parties to the agreement and the intellectual property (brands) that are granted (these issues can be delineated in the subsidy clause). If you are a patent holder who is willing to create a patent licensing agreement, you should know before you start – both about the different types of patent licensing agreements and how you design them. I am the American lawyer for the brand, Morris Turek. If you would like to learn more about brand licensing or if you need help preparing a trademark license from an experienced lawyer, please contact me at (314) 749-4059 for your free legal advice. You can also ask for your opinion by emailing email@example.com or by filling out my contact form (below). I look forward to hearing from you. Insurance – This provision requires the policyholder to receive insurance in order to protect the donor from liability in the event of claims against the taker and to possibly cover the inability of the taker to fulfil his obligations under the license agreement. Quality control – A detailed quality control clause is essential for a brand license. The control by the licensee is necessary, because the mark represents the reputation and goodwill of the owner. Consumers rely on a brand owner`s reputation for the quality of goods or services when making purchasing decisions. It is typical for the licensee to recite that “any goodwill for the benefit of the licensee inures”.
Termination and right of appeal – This provision is contained in a licence to encourage parties to cooperate in the settlement of small disputes arising from the agreement. In the event of an infringement, the defaulting party will have the opportunity to remedy this deficiency within a specified period of time. If the defaulting party continues to violate the agreement, the uninjured party has the right to terminate the contract. At the beginning of a business, companies should consider identifying their business name or brand and developing branding strategies to save money and avoid potential costly conflicts in the future. Read for a debate on brand strategies for small businesses. (A) Exclusive rights are granted to the licensee to the exclusion of any other, including the licenstant, and this may also apply to a specific geographic area or region.